OPTIMIZATION OF PROMOTION EXPENSES USING A PRODUCTION FUNCTION
https://doi.org/10.21686/2500-3925-2013-1-54-56
Abstract
This article describes an opportunity of application of the production function for optimization of promotion expenses. Second part of the article contains a data of a real enterprise to calculate an optimal advertising budget.
About the Author
Gleb V. Kamenskiy
Moscow State University of Economics, Statistics and Informatics
Russian Federation
Russian Federation
References
1. Репин В.В., Елиферов В.Г. Процессный подход к управлению: Моделирование бизнес-процессов. - М., 2005. - 2-е изд.
2. Родина Л.А Формирование модели информационного обеспечения управленческой деятельности. - СПб., 2004.
3. Repin V.V., Eliferov V.G. Process approach to management: Modeling of business processes. - Moscow, 2005. - 2nd edition.
4. Rodina L.A Formation of model of information support of administrative activity. - Saint-Petersburg, 2004.
Review
For citations:
Kamenskiy G.V. OPTIMIZATION OF PROMOTION EXPENSES USING A PRODUCTION FUNCTION. Statistics and Economics. 2013;(1):54-56. (In Russ.) https://doi.org/10.21686/2500-3925-2013-1-54-56
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