GOAL-SETTING AND REFERENCE POINTS AS THE FORMULATED PHILOSOPHY IN STRATEGIC PLANNING OF THE ORGANIZATION

Abstract

Object of research is definition and differentiation of such concepts as a goal-setting and reference points in strategic planning of the organization. The author in detail considered such aspects of a subject as, hierarchy in management of strategic planning of activity of the organization, specifics of such concepts: goal-setting, reference points, strategy, purposes. The problem of lack of accurate structurization of the concept "reference point" of strategy is investigated. Features of qualitative and quantitative reference points are studied. The composition from six main directions of qualitative reference points and types of basic reference points of the organization as systems is presented.Novelty and conclusions: The theory of strategic management doesn't define division of fundamental terms of strategy a goal-setting and reference points. The author gave accurate definition of the studied terms. On the basis of research by the author types of basic reference points of the organization as systems according to H.Bossel are structured, is defined that stability of the enterprise in the conditions of uncertainty demands from management of identical realization of each of basic reference points of strategic plans, concreteness of structural hierarchy of-level reference points of the organization is required.