THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL
https://doi.org/10.21686/2500-3925-2014-6-99-100
Abstract
The article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions - network and process for the effective functioning of innovation networks. Given matrix scorecard marketing functions in the innovation network.
About the Author
Julia P. Kulikova
The Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Moscow
Russian Federation
Russian Federation
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Review
For citations:
Kulikova J.P. THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL. Statistics and Economics. 2014;(6):99-100. (In Russ.) https://doi.org/10.21686/2500-3925-2014-6-99-100
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