TOOLS OF MARKETING COMMUNICATIONS IN POLITICS AND THE ECONOMY, DEPENDING ON THE LIFE CYCLE
https://doi.org/10.21686/2500-3925-2014-3-109-115
Abstract
This article demonstrates how much can be similar absolutely different areas as politics and economy.Analyzing the approaches to marketing in these areas, you can gather a lot of valuable and useful. The authors discuss the tools of marketing communications, depending on the life cycle of goods and drawa parallel between business and politics. Note that thetools of marketing communications are very numerousand diverse but is most effective at a particular time. Provides specific recommendations on the relevance of tools, aimed at promotion of the goods in the certaintime intervals life cycle.
Keywords
канал продвижения,
реклама,
политическая реклама,
политика,
жизненный цикл товара,
время рекламного воздействия,
уп равление каналом продвижения,
эффективность рекламного воздействия,
channel of promotion,
advertising,
politicaladvertising,
politics,
life cycle of goods,
time of advertising influence,
management promotion channel,
efficiency of advertising
About the Authors
Tatyana L. Shklyar
Moscow State University of Economics, Statistics and Informatics (MESI)
Russian Federation
Russian Federation
Anzhela V. Akaemova
Kiev University of Managementand Enterprise
Russian Federation
Russian Federation
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Review
For citations:
Shklyar T.L., Akaemova A.V. TOOLS OF MARKETING COMMUNICATIONS IN POLITICS AND THE ECONOMY, DEPENDING ON THE LIFE CYCLE. Statistics and Economics. 2014;(3):109-115. (In Russ.) https://doi.org/10.21686/2500-3925-2014-3-109-115
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