ASSESSMENT OF EFFICIENCY AND COMPARISON OF MODELS OF BUSINESS ANALYTICAL PROJECTS WITH APPLICATION OF THE DATAMINING TECHNOLOGIES

The methodical bases of comparison of polytypic models which solve the scientific or engineering task of multidimensional data processing are stated in the article. The main attention is paid to an assessment of efficiency and accuracy of classification and regression models. Special methods of comparison such as Lift- and Profit- curves, Gain- charts, ROC- analysis, matrixes of classifications and costs are marked out.

системы поддержки принятия решений (СППР), бизнес-аналитика, технология Data Mining, оценка адекватности моделей, оценка эффективности классификационных моделей, Lift-кривые, Profit-кривые, Gain-диаграммы, ROC-анализ, матрица классификаций, матрица издержек, Decision Support Systems (DSS), Business Analytics, Data Mining technology, assessment of models adequacy, assessment of efficiency of classification models, Lift-curves, Profit-curves, Gain-charts, ROC-analysis, matrixes of classifications, costs classification

1. Паклин, Н. Бизнес-аналитика: от данных к знаниям [Текст] / Н. Паклин, В. Орешков. - СПб.: Изд-во «Питер». - 2009. - 400 с.

2. Куровский, В.Л. Мягкий многомерный анализ информационных ресурсов ВУЗа / В.Л. Куровский, С.Г. Фомичёва, А.А. Попкова. - В кн.: Моделирование развития информационно-телекоммуникационных систем / Под ред. канд. техн. наук, д-ра экон. наук, проф. А. В. Бабкина. - СПб.: Изд-во «Синтез Бук». - 2009. - 384 с.

3. Paklin N. Business intelligences: from data to knowledge [Text] / N. Paklin, V. Oreshkov. - SPb.: Publishing house «Piter». - 2009. - 400 p.

4. Kurovsky V.L. Soft multidimensional analysis of information resources of HIGHER SCHOOL EDUCATION / V.L. Kurovsky, S.G. Fomitchyova, А.А. Popkova. - In book: Modeling of development of information and telecommunication systems / Under the editorship of Cand.Tech.Sci., PhD in Economics, Professor, A.V. Babkina. - SPb. : Publishing house "Synthesis Beech". - 2009. - 384 p.