MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
https://doi.org/10.21686/2500-3925-2013-4-159-162
Abstract
Methodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidimensional classification and allowing optimizing structure of production of milk production by domestic producers.
About the Author
Lyubov V. Ruchinskaya
Russian State Technological University (MATI named after Ciolkovskii)
Russian Federation
Russian Federation
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Review
For citations:
Ruchinskaya L.V. MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT. Statistics and Economics. 2013;(4):159-162. (In Russ.) https://doi.org/10.21686/2500-3925-2013-4-159-162
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