THEORETICAL ISSUES OF NAMING ASSESSMENT
https://doi.org/10.21686/2500-3925-2013-4-138-140
Abstract
The great attention of marketing studies is paid to naming in recent decades. This is a special activity directed to choose the names of companies, goods and services. In this regard, the assessment of state and development of naming has a big scientific and practical importance as the most significant factor of effective business.
About the Authors
Michail V. Karmanov
Moscow State University of Economics, Statistics and Informatics
Russian Federation
Russian Federation
Olga A. Zolotareva
Moscow State University of Economics, Statistics and Informatics
Russian Federation
Russian Federation
References
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2. Электронный ресурс: http://vproryv.ru
3. Электронный ресурс: http://global-katalog.ru
4. Электронный ресурс: http://webi.com.ua
5. Электронный ресурс: http://cnc.by
6. Bashina O.E., Karmanov M.V. Statistics of naming // Vestnik RGTEU, №2, 2012.
7. Electronic resource: http://vproryv.ru
8. Electronic resource: http://global-katalog.ru
9. Electronic resource: http://webi.com.ua
10. Electronic resource: http://cnc.by
Review
For citations:
Karmanov M.V., Zolotareva O.A. THEORETICAL ISSUES OF NAMING ASSESSMENT. Statistics and Economics. 2013;(4):138-140. (In Russ.) https://doi.org/10.21686/2500-3925-2013-4-138-140
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