COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT
https://doi.org/10.21686/2500-3925-2013-3-93-96
Abstract
In the given article the essence, the role and features of coordination of marketing activity, financial and production (operational) management of the enterprise, specifics of formation of current assets, managements of an optimality of their size and financing sources, including influences on prime cost and production price are defined.
Keywords
маркетинговая деятельность,
финансовый и производственный менеджмент,
финансовый и производственный (операционный) леверидж,
финансовый рычаг,
денежные потоки,
marketing activity,
financial and production management,
financial and production (operational) leverage,
financial leverage,
cash flows
About the Author
Yuri I. Fedchishin
Yaroslavl branch of Moscow State University of Economics Statistics and Informatics (MESI)
Russian Federation
Russian Federation
References
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Review
For citations:
Fedchishin Yu.I. COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT. Statistics and Economics. 2013;(3):93-96. (In Russ.) https://doi.org/10.21686/2500-3925-2013-3-93-96
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