FEATURES OF MARKETING POLICY OF THE COMPANIES IN THE MARKET OF CONSULTING SERVICES
https://doi.org/10.21686/2500-3925-2013-3-89-92
Abstract
Dynamic development of the market of consulting services against progressing competitive fight promoted strengthening of a role of marketing in the activity of the consultant companies. The given article is devoted to the analysis of marketing policy and features of its application in consulting business.
About the Author
Timur A. Tultaev
Moscow State University of Economics, Statistics and Informatics (MESI)
Russian Federation
Russian Federation
References
1. McKinsey&Company. Официальный сайт - URL: http://www.mckinsey.com.
2. Иванов М.С., Фербер М.В. Руководство по маркетингу консалтинговых услуг - Москва: Альпина Паблишер, 2003.
3. Майдебура Е.В. Маркетинг услуг. - Киев: ВИРА-Р, 2003.
4. Тультаев Т.А. Маркетинг услуг. - Москва: Инфра-М, 2012.
5. Тультаев Т.А. Организация маркетинговой деятельности в сфере оказания аудиторских услуг - Москва: Экономика, статистика и информатика. Вестник УМО. № 4. 2012.
6. McKinsey&Company. Official site. - URL: http://www.mckinsey.com.
7. Ivanov M.S., Ferber M.V. The guide of marketing of consulting services - Moscow: Alpina Publisher, 2003.
8. Maydebura E.V. Marketing of services. Kyiv: VIRA-R, 2003.
9. Tultaev T.A. Services Marketing. - Moscow: Infra-M, 2012.
10. Tultaev T.A. Marketing organization at enterprises of the audit sphere. - Moscow: «Economics, Statistics and Informatics. Bulletin UMO» №4, 2012.
Review
For citations:
Tultaev T.A. FEATURES OF MARKETING POLICY OF THE COMPANIES IN THE MARKET OF CONSULTING SERVICES. Statistics and Economics. 2013;(3):89-92. (In Russ.) https://doi.org/10.21686/2500-3925-2013-3-89-92
Views:
442
.png)
.png)
Email this article 