METHOD OF ASSESSMENT OF THE COMPETITION’S LEVEL AMONG FITNESS CLUBS ON THE LOCAL MARKET
https://doi.org/10.21686/2500-3925-2016-3-70-73
Abstract
The article describes the author’s method of assessment of the level of competition among tness clubs on the local market in conditions of limited information about the economic performance of competitors. Reveals the mechanism of dening the boundaries of the local market of the tness club and determine its capacity and structure. Shows the author’s view of possible variants of structure of tness clubs’ market. Presents the coefcients for calculation the limit value of customers of tness clubs for different price market segments. The possibility of applying the proposed methodology is illustrated by the example of the tness club. Demonstrates the necessity of the described methodology for developing the ways of increasing the competitiveness of tness clubs based on price and non-price methods.
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Review
For citations:
Krasnov E.V. METHOD OF ASSESSMENT OF THE COMPETITION’S LEVEL AMONG FITNESS CLUBS ON THE LOCAL MARKET. Statistics and Economics. 2016;(3):70-73. (In Russ.) https://doi.org/10.21686/2500-3925-2016-3-70-73
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