SWOT ANALYSIS OF THE LOCAL MARKET OF EDUCATIONAL SERVICES IN THE BAIKAL REGION

The task in the article is to carry out a SWOT analysisof the local market of educational services in the Baikal region to identify its strengths, weaknesses, opportunities, and threats. A basis for the research is the data of Federal state statistics service for the Republic ofBuryatia, laws and decrees of the Government of theRepublic in the field of education, as well as the programand the concept of socio-economic development. Thistype of analysis allows to identify the directions of interaction of regional educational system with the externalenvironment, and identify appropriate current situationdevelopment strategy. An additional advantage of theconference of the SWOT analysis is to assess disparities in prospects of development of Federal and regionalmarkets of educational services.

рынок образовательных услуг, рынок труда, регионализация системы образова ния, направления совершенствования системы образования, SWOT-анализ, инновационный потенциал, доступ к сети Интернет, програм мы содействия трудоустройству выпускников, система непрерывного образования, качество образования, осведомленность потребителей, отток населения, конкурентный потенциал региона, угрозы снижения эффективности, market of educational services, labour market, regionalization of the education system, directions of perfection of education system, SWOTanalysis, innovation, Internet access, a program ofassistance to employment of graduates, the system of continuous education quality education, awareness of consumers, the outflow of the population, the competitive potential of the region, the threat ofdecrease in effi ciency of

1. Анализ (swot-анализ) к рынку образовательныхуслугКраснодарского края. [Электронный ресурс]. - URL: http://do.gendocs.ru/docs/ index-18296.html

2. Министерство образования и науки Республики Бурятия. [Электронный ресурс]. - URL: http:// edu03.ru/

3. Савзиханова С.Э. Проблемы и перспективы развития регионального рынка образовательных услуг // Экономический анализ: теория и практика. - 2011. - №31(238). - С. 37 - 42

4. Территориальный орган Федеральнойслужбыгосударственной статистики по Республике Бурятия. [Электронныйресурс]. - URL: http:// burstat.gks.ru/

5. Analysis (swot analysis) to educational market of Krasnodar region. [Electronic resource]. - URL: http:// do.gendocs.ru/docs/index-18296.html

6. The Ministry of education and science of the Republic of Buryatia. [Electronic resource]. - URL: http:// edu03.ru/

7. Savzihanova S.E, Problems and prospects of development of the regional market of educational services // Ekonomicheskij analiz: teoriya i praktika. - 2011. - №31(238). - S. 37-42

8. Territorial body of Federal service of state statistics in the Republic of Buryatia. [Electronic resource]. - URL: http://burstat.gks.ru/