Current Trends in the Development of Tourism Services Market and Their Statistical Survey

The purpose of this study is to identify trends in the development of the tourism sector and assess the potential of the applied methodology for generating official statistical information; to take these trends into account fully and accurately. The objectives include analyzing factors affecting tourism services development in Russia and abroad, as well as identifying trends requiring adaptation of the methodology for statistical surveys of tourism services.

The materials and methods. The study includes empirical data and its analysis in the context of tourism statistics theory and the digitalization of economic relations based on digital platforms. The methodological support for the study comes from materials of the United Nations World Tourism Organization (UNWTO) and national statistical services on tourism statistics. The sources of factual data include Rosstat, Russian Public Opinion Research Center, Russian professional tourism organizations, and SPARKInterfax.

Research results: the digitalization factor of economic relations has a significant impact on the development of tourism services market worldwide. Regional factors of the state policy of supporting tourism and some foreign countries to limit economic activity have an additional impact on the Russian tourism industry. The combined influence of factors determines the stable trends of tourism services market, which include the growth of domestic tourism, independent tourism, as well as an increase in the self-employed engaged in individual professional activities. An analysis of the modern statistical tools revealed a number of problems in the statistical survey on the accounting of tourist services provided to tourists by self-employed and individual accommodation facilities.

Conclusion. Under the influence of several factors, changes are taking place in the field of tourism, which must be considered in the development of the methodology of tourism statistics. Digital platforms are a major sales channel for travel services, estimated at 30% of the market volume. Digital platforms, providing almost one third of the tourist transaction market, have data with a high potential to improve the quality of statistical surveys. The advantages of the data captured by the platforms are that they contain information about the location, quality, time, and cost of travel services. The realization of these advantages requires the development of appropriate regulatory and methodological support.

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