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SMOOTHING POWER OF SEASONAL SALES CURVE BY SEASONAL GOODS PRODUCERS

https://doi.org/10.21686/2500-3925-2013-2-24-26

Abstract

This article is devoted to the problem of opportunity of increasing sales volume by seasonal goods producers. Strategies of smoothing out the sales curve in the wet-wipes market are considered. The main purposes and objectives for promotion of seasonal goods are described.

About the Authors

Larisa A. Dancheok
Moscow State University of Economics, Statistics and Informatics (MESI)
Russian Federation


Anastasia E. Ebergardt
Moscow State University of Economics, Statistics and Informatics (MESI)
Russian Federation


References

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5. Kotler Ph., Armstrong G. Principles of marketing / 6-th ed. - New Jersey: A Promount Communications Company, 1994. - 692pp

6. Popov E.V. Product promotion. Ekaterinburg, Nauka, 1999

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Review

For citations:


Dancheok L.A., Ebergardt A.E. SMOOTHING POWER OF SEASONAL SALES CURVE BY SEASONAL GOODS PRODUCERS. Statistics and Economics. 2013;(2):24-26. (In Russ.) https://doi.org/10.21686/2500-3925-2013-2-24-26

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ISSN 2500-3925 (Print)